diff --git a/src/app/bills/[id]/edit/page.tsx b/src/app/bills/[id]/edit/page.tsx
index 74654abc..68d0b873 100644
--- a/src/app/bills/[id]/edit/page.tsx
+++ b/src/app/bills/[id]/edit/page.tsx
@@ -1,3 +1,4 @@
+import type { Metadata } from "next";
 import { redirect } from "next/navigation";
 import { getBillByIdFromDB } from "@/app/bills/server/get-bill-by-id-from-db";
 import { requireAuthenticatedUser } from "@/app/bills/lib/auth-guards";
@@ -5,6 +6,11 @@ import { BASE_PATH } from "@/app/bills/utils/basePath";
 import { Button } from "@/components/ui/button";
 import { ReprocessButton } from "@/app/bills/components/ReprocessButton/reprocess-button.component";
 
+export const metadata: Metadata = {
+  title: "Edit Bill",
+  robots: { index: false, follow: false, googleBot: { index: false, follow: false } },
+};
+
 interface Params {
   params: Promise<{ id: string }>;
 }
diff --git a/src/app/bills/layout.tsx b/src/app/bills/layout.tsx
index 0cdf91f1..27ff291b 100644
--- a/src/app/bills/layout.tsx
+++ b/src/app/bills/layout.tsx
@@ -15,7 +15,8 @@ export const metadata: Metadata = {
     default: PROJECT_NAME,
     template: `%s · ${PROJECT_NAME}`,
   },
-  description: "Understand Canadian Federal Bills",
+  description:
+    "Builder MP: Canadian federal bills summarized and judged through a builder-first lens.",
   openGraph: {
     type: "website",
     siteName: PROJECT_NAME,
@@ -36,7 +37,8 @@ export const metadata: Metadata = {
     site: BUILD_CANADA_TWITTER_HANDLE,
     creator: BUILD_CANADA_TWITTER_HANDLE,
     title: PROJECT_NAME,
-    description: "Understand Canadian Federal Bills",
+    description:
+      "Builder MP: Canadian federal bills summarized and judged through a builder-first lens.",
     images: ["https://buildcanada.com/bills/builder-mp-seo-image.png"],
   },
 };
diff --git a/src/app/bills/page.tsx b/src/app/bills/page.tsx
index 1b7b064e..1ddef2e3 100644
--- a/src/app/bills/page.tsx
+++ b/src/app/bills/page.tsx
@@ -6,7 +6,11 @@ import type { Metadata } from "next";
 import { headers } from "next/headers";
 import { env } from "@/app/bills/env";
 import { buildRelativePath } from "@/app/bills/utils/basePath";
-import { BUILD_CANADA_TWITTER_HANDLE, PROJECT_NAME } from "@/app/bills/consts/general";
+import {
+  BUILD_CANADA_TWITTER_HANDLE,
+  BUILD_CANADA_URL,
+  PROJECT_NAME,
+} from "@/app/bills/consts/general";
 import FAQModalTrigger from "./FAQModalTrigger";
 import { PageHeader } from "@/components/ui/page-header";
 
@@ -25,9 +29,11 @@ export const dynamic = "auto";
 export const revalidate = 120; // seconds - cache page data
 
 export async function generateMetadata(): Promise<Metadata> {
-  const title = "Home";
+  const title = {
+    absolute: `${PROJECT_NAME} — Canadian Federal Bills Tracker | Build Canada`,
+  };
   const description =
-    "Understand Canadian federal bills with builder-first analysis.";
+    "Builder MP tracks every bill before Canada's House of Commons and Senate, summarized and judged through a builder-first lens.";
   const h = headers();
   const headerList = await h;
   const host =
@@ -44,6 +50,14 @@ export async function generateMetadata(): Promise<Metadata> {
   return {
     title,
     description,
+    keywords: [
+      "Builder MP",
+      "Canadian federal bills",
+      "Parliament of Canada bills",
+      "bill tracker Canada",
+      "45th Parliament",
+      "Build Canada",
+    ],
     alternates: { canonical: pageUrl },
     openGraph: {
       title: PROJECT_NAME,
@@ -221,11 +235,32 @@ export default async function Home({
     clearMergedBillsCache(); // Allow manual cache busting with ?cache=clear
   }
   const bills = await getMergedBillsCached();
+  const jsonLd = {
+    "@context": "https://schema.org",
+    "@type": "WebApplication",
+    name: PROJECT_NAME,
+    alternateName: "Builder MP by Build Canada",
+    url: `${BUILD_CANADA_URL}${buildRelativePath()}`,
+    description:
+      "Builder MP tracks every bill before Canada's House of Commons and Senate, summarized and judged through a builder-first lens.",
+    applicationCategory: "GovernmentApplication",
+    operatingSystem: "Web",
+    isAccessibleForFree: true,
+    publisher: {
+      "@type": "Organization",
+      name: "Build Canada",
+      url: BUILD_CANADA_URL,
+    },
+  };
   return (
     <div className="mx-[10px] my-[10px] border border-border-light bg-bg">
+      <script
+        type="application/ld+json"
+        dangerouslySetInnerHTML={{ __html: JSON.stringify(jsonLd) }}
+      />
       <PageHeader
-        title={<>Bills &mdash; The 45th Parliament</>}
-        description="Every federal bill before the House and the Senate, summarized and weighed against a pro-growth standard."
+        title={<>{PROJECT_NAME} &mdash; Bills of the 45th Parliament</>}
+        description="Every federal bill before the House and the Senate, summarized and weighed against a builder-first standard"
         action={<FAQModalTrigger />}
       />
       <BillExplorer bills={bills} />
diff --git a/src/app/bills/sign-in/layout.tsx b/src/app/bills/sign-in/layout.tsx
new file mode 100644
index 00000000..143e69a0
--- /dev/null
+++ b/src/app/bills/sign-in/layout.tsx
@@ -0,0 +1,14 @@
+import type { Metadata } from "next";
+
+// Auth pages must never be indexed — they were outranking the bills listing
+// for "Builder MP" because they inherited the layout's default title.
+export const metadata: Metadata = {
+  title: "Sign in",
+  robots: { index: false, follow: false, googleBot: { index: false, follow: false } },
+};
+
+export default function SignInLayout({
+  children,
+}: Readonly<{ children: React.ReactNode }>) {
+  return children;
+}
diff --git a/src/app/bills/unauthorized/layout.tsx b/src/app/bills/unauthorized/layout.tsx
new file mode 100644
index 00000000..7fb698be
--- /dev/null
+++ b/src/app/bills/unauthorized/layout.tsx
@@ -0,0 +1,12 @@
+import type { Metadata } from "next";
+
+export const metadata: Metadata = {
+  title: "Unauthorized",
+  robots: { index: false, follow: false, googleBot: { index: false, follow: false } },
+};
+
+export default function UnauthorizedLayout({
+  children,
+}: Readonly<{ children: React.ReactNode }>) {
+  return children;
+}
diff --git a/src/app/robots.ts b/src/app/robots.ts
index 1c708a9e..42414f79 100644
--- a/src/app/robots.ts
+++ b/src/app/robots.ts
@@ -11,6 +11,7 @@ export default function robots(): MetadataRoute.Robots {
         disallow: [
           "/admin",
           "/api/",
+          "/bills/api/",
           "/toronto/vote/survey-questions",
         ],
       },
diff --git a/src/app/sitemap.ts b/src/app/sitemap.ts
index 530ec5e3..d8d1c65c 100644
--- a/src/app/sitemap.ts
+++ b/src/app/sitemap.ts
@@ -48,7 +48,7 @@ export default async function sitemap(): Promise<MetadataRoute.Sitemap> {
     { url: `${baseUrl}/tracker/commitments`, lastModified: new Date(), changeFrequency: "weekly", priority: 0.7 },
     { url: `${baseUrl}/tracker/faq`, lastModified: new Date(), changeFrequency: "monthly", priority: 0.4 },
     { url: `${baseUrl}/builders`, lastModified: new Date(), changeFrequency: "monthly", priority: 0.7 },
-    { url: buildAbsoluteUrl(baseUrl), lastModified: new Date(), changeFrequency: "daily", priority: 0.8 },
+    { url: buildAbsoluteUrl(baseUrl), lastModified: new Date(), changeFrequency: "daily", priority: 0.9 },
     { url: `${baseUrl}/about`, lastModified: new Date(), changeFrequency: "monthly", priority: 0.5 },
     { url: `${baseUrl}/constitution`, lastModified: new Date(), changeFrequency: "yearly", priority: 0.5 },
     { url: `${baseUrl}/privacy-notice`, lastModified: new Date(), changeFrequency: "yearly", priority: 0.3 },