diff --git a/docs/4. Product Features/Data Analytics.md b/docs/4. Product Features/Data Analytics.md index d10b76941..0462d8d9a 100644 --- a/docs/4. Product Features/Data Analytics.md +++ b/docs/4. Product Features/Data Analytics.md @@ -1,17 +1,18 @@

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3 minutes read4 minutes read Level: BeginnerLast Updated: July 2026Last Updated: October 2026

# Data Analytics Page -The Data Analytics page (accessible from the left navigation under "Data Analytics") gives a bird's-eye view of how contacts are growing, how engaged they are, and how reliably messages are being delivered. The page is organized as a single dashboard with a shared control bar at the top and three tabs underneath: +The Data Analytics page (accessible from the left navigation under "Data Analytics") gives a bird's-eye view of how contacts are growing, how engaged they are, and how reliably messages are being delivered. The page is organized as a single dashboard with a shared control bar at the top and four tabs underneath: - Reach & Growth, -- Engagement Quality, and +- Engagement Quality, +- Messages Overview, and - Message Errors. Screenshot 2026-07-08 at 4 17 55 PM @@ -80,6 +81,31 @@ This tab answers "of the people I'm reaching, how many are actually engaging bac Reading this chart top to bottom shows the engagement funnel — for example, only 17 out of 83 broadcast contacts responded the same day, which is a same-day response rate you could use to gauge broadcast effectiveness. This chart does reflect the Time filter, but note it is not time-grain-bucketed like the trend charts — it's a single snapshot of totals for the selected date range. +## Messages Overview +This tab answers "how many messages are moving through my chatbot, and what type are they?" + +Messages Overview tab + +1. **Messages Exchanged** summarizes total message volume for the selected time range, split by type: + +| Inbound | Template Outbound | Service Outbound | +|---|---|---| +| 3,862 | 1,342 | 19,131 | + +- **Inbound** — messages received from contacts. +- **Template Outbound** — HSM/template messages sent outside the 24-hour conversation window, typically used for broadcasts, reminders, and re-engagement campaigns. +- **Service Outbound** — regular messages sent to a contact within an active 24-hour conversation window. + +The card also shows the date since which this data has been tracked (e.g., "Data available since 29 Mar") — this is a fixed tracking start date and doesn't change with your selected Time filter. + +2. Starting 1st October 2026, Meta charges for service messages. A notice below the Messages Exchanged table shows your estimated additional cost for the Service Outbound messages sent in the selected time range, calculated using WhatsApp's per-message rate for the relevant country (for example, ~USD 0.0014/message for Indian numbers). Select **WhatsApp Business Platform Rates** in the notice to check rates for other countries. + +3. **The Message Composition** stacked bar chart breaks down total messages per time bucket (based on your Time Grain setting) into the same three categories — Service Outbound, Inbound, and Template Outbound. + +Each color in the legend can be toggled — selecting a legend item isolates or hides that category, and the **All** / **Inv** (invert) buttons next to the legend let you quickly select all series or invert your current selection. Below the chart is a range-slider/brush control that lets you zoom into a narrower slice of the timeline without changing the global Time filter. + +Tall bars dominated by Service Outbound usually reflect heavy contact-initiated conversation traffic, while a spike in Template Outbound points to a broadcast or campaign sent that week. + ## Message Errors This tab answers "are messages actually getting delivered, and where are the failures?" diff --git a/static/img/data-analytics/data-analytics_messages_overview.png b/static/img/data-analytics/data-analytics_messages_overview.png new file mode 100644 index 000000000..11df98193 Binary files /dev/null and b/static/img/data-analytics/data-analytics_messages_overview.png differ