diff --git a/docs/4. Product Features/Data Analytics.md b/docs/4. Product Features/Data Analytics.md index d10b76941..0462d8d9a 100644 --- a/docs/4. Product Features/Data Analytics.md +++ b/docs/4. Product Features/Data Analytics.md @@ -1,17 +1,18 @@
| 3 minutes read | +4 minutes read | Level: Beginner | -Last Updated: July 2026 | +Last Updated: October 2026 |
+
+1. **Messages Exchanged** summarizes total message volume for the selected time range, split by type:
+
+| Inbound | Template Outbound | Service Outbound |
+|---|---|---|
+| 3,862 | 1,342 | 19,131 |
+
+- **Inbound** — messages received from contacts.
+- **Template Outbound** — HSM/template messages sent outside the 24-hour conversation window, typically used for broadcasts, reminders, and re-engagement campaigns.
+- **Service Outbound** — regular messages sent to a contact within an active 24-hour conversation window.
+
+The card also shows the date since which this data has been tracked (e.g., "Data available since 29 Mar") — this is a fixed tracking start date and doesn't change with your selected Time filter.
+
+2. Starting 1st October 2026, Meta charges for service messages. A notice below the Messages Exchanged table shows your estimated additional cost for the Service Outbound messages sent in the selected time range, calculated using WhatsApp's per-message rate for the relevant country (for example, ~USD 0.0014/message for Indian numbers). Select **WhatsApp Business Platform Rates** in the notice to check rates for other countries.
+
+3. **The Message Composition** stacked bar chart breaks down total messages per time bucket (based on your Time Grain setting) into the same three categories — Service Outbound, Inbound, and Template Outbound.
+
+Each color in the legend can be toggled — selecting a legend item isolates or hides that category, and the **All** / **Inv** (invert) buttons next to the legend let you quickly select all series or invert your current selection. Below the chart is a range-slider/brush control that lets you zoom into a narrower slice of the timeline without changing the global Time filter.
+
+Tall bars dominated by Service Outbound usually reflect heavy contact-initiated conversation traffic, while a spike in Template Outbound points to a broadcast or campaign sent that week.
+
## Message Errors
This tab answers "are messages actually getting delivered, and where are the failures?"
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