iPhone

Meet the latest iPhone lineup.

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iPhone 17 Pro, back exterior, deep blue color, Pro Fusion camera system in top left corner, Apple logo in center, iPhone 17, back exterior, white color, Dual Fusion camera system in top left corner, Apple logo in center, iPhone 17e, back exterior, soft pink color, Fusion camera system in top left corner, Apple logo in center, iPhone Air, side, titanium frame profile, Fusion camera system in top left corner

MacBook Air

Now supercharged by M5.

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Two open MacBook Air laptops in sky blue color forming arrow shape, emphasizing narrow profile

Apple for College

Mac and iPad. Major in any field.

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Mac and iPad, screens showing college coursework across various apps

Discover everything announced at the event.

Watch the keynote on our U.S. site
WWDC26 Apple logo

iPad Air

Now supercharged by M4.

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iPad Air models floating, back exterior, single-lens camera, front exterior, rounded corners, black display bezel

MacBook Pro

Now with M5, M5 Pro, and M5 Max.

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MacBook Pro positioned into the shape of a V, referencing the M5 chip family

Apple Watch Series 11

The ultimate way to
watch your health.

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Apple Watch Series 11, rose gold color, aluminum case, sleep score, right side exterior, Digital Crown, microphone, side button, starlight Sport Band

AirPods Pro 3

The world’s best in-ear Active Noise Cancellation.

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AirPods Pro 3, wireless headphones, white color, silicone tips

Apple Trade In

Get HK$1,500-HK$6,150 in credit when you trade in iPhone 13 or higher.1

Get your estimate
Side-by-side, hand holding iPhone 13 in silicon case with stickers on back exterior, trade-in with hand holding new iPhone box for iPhone 17 Pro