feat: establish NEXORA brand foundation and product identity

README.md

@@ -1,28 +1,28 @@
 <div align="center">
 
-# Personal AI Profile
+# NEXORA（知序）
 
-### Your Personal Intelligence Layer
+### Your Intelligence. Your Data. Your Control.
 
-**A local-first, model-agnostic workspace for personal context, confirmed memory, reflection, and permission-controlled AI access.**
+**An open-source, local-first Personal Intelligence Platform for confirmed memory, reflection, knowledge and permission-controlled AI access.**
 
-[![CI](https://github.com/XY-code1/personal-ai-profile/actions/workflows/test.yml/badge.svg)](https://github.com/XY-code1/personal-ai-profile/actions/workflows/test.yml)
-[![GitHub Release](https://img.shields.io/github/v/release/XY-code1/personal-ai-profile?display_name=tag&sort=semver)](https://github.com/XY-code1/personal-ai-profile/releases)
+[![CI](https://github.com/XY-code1/Nexora/actions/workflows/test.yml/badge.svg)](https://github.com/XY-code1/Nexora/actions/workflows/test.yml)
+[![GitHub Release](https://img.shields.io/github/v/release/XY-code1/Nexora?display_name=tag&sort=semver)](https://github.com/XY-code1/Nexora/releases)
 [![License: MIT](https://img.shields.io/badge/License-MIT-27BFFF.svg)](LICENSE)
 [![Local First](https://img.shields.io/badge/architecture-local--first-20D9E8.svg)](#architecture)
 [![MCP](https://img.shields.io/badge/MCP-permission--controlled-936BFF.svg)](#mcp-gateway)
 
 [English](#overview) · [中文](#中文概览) · [Quick Start](#quick-start) · [Security](#privacy-and-security) · [Documentation](#documentation)
 
-<img src="apps/web/src/assets/onboarding-intelligence-orb.webp" alt="Personal AI Profile intelligence orb" width="860" />
+<img src="apps/web/public/brand/nexora-logo.svg" alt="NEXORA — Personal Intelligence Platform" width="720" />
 
 </div>
 
 ---
 
 ## Overview
 
-Personal AI Profile creates a user-owned context layer that can be shared across Codex, Claude, Cursor, and other MCP-compatible AI clients.
+NEXORA（知序）, formerly developed under the project name Personal AI Profile, creates a user-owned intelligence layer that can be shared across Codex, Claude, Cursor, and other MCP-compatible AI clients.
 
 Your private data remains in a local Markdown Vault. AI clients may read only what you explicitly authorize. They can propose candidate memories, but they cannot silently convert a conversation into permanent memory.
 
@@ -48,7 +48,7 @@ Personal context is fragmented across AI products:
 - copying entire conversations creates unnecessary privacy exposure;
 - maintaining a large profile form by hand feels like work.
 
-Personal AI Profile separates the **experience of conversation** from the **authority of memory**.
+NEXORA separates the **experience of conversation** from the **authority of memory**.
 
 ## Product
 
@@ -285,7 +285,7 @@ Security foundations include loopback-only serving, bearer sessions, trusted-hos
 
 ### Windows
 
-Use the installer from [GitHub Releases](https://github.com/XY-code1/personal-ai-profile/releases) when available, or run:
+Use the installer from [GitHub Releases](https://github.com/XY-code1/Nexora/releases) when available, or run:
 
 ```text
 start-review.vbs
@@ -302,8 +302,8 @@ Requirements:
 - Git
 
 ```powershell
-git clone https://github.com/XY-code1/personal-ai-profile.git
-cd personal-ai-profile
+git clone https://github.com/XY-code1/Nexora.git
+cd Nexora
 
 python -m pip install -r requirements.txt
 
@@ -356,6 +356,10 @@ Tests use temporary synthetic Vaults. They must never read or copy a real privat
 
 | Topic | Document |
 | --- | --- |
+| Brand guidelines | [BRAND_GUIDELINES.md](docs/brand/BRAND_GUIDELINES.md) |
+| Logo specification | [LOGO_SPECIFICATION.md](docs/brand/LOGO_SPECIFICATION.md) |
+| Brand assets | [BRAND_ASSET_CATALOG.md](docs/brand/BRAND_ASSET_CATALOG.md) |
+| Product identity | [PRODUCT_IDENTITY.md](docs/brand/PRODUCT_IDENTITY.md) |
 | Product architecture | [PRODUCT_ARCHITECTURE.md](docs/PRODUCT_ARCHITECTURE.md) |
 | Vault lifecycle | [VAULT_LIFECYCLE_PLAN.md](docs/VAULT_LIFECYCLE_PLAN.md) |
 | Local API | [LOCAL_API.md](docs/LOCAL_API.md) |
@@ -371,19 +375,18 @@ Tests use temporary synthetic Vaults. They must never read or copy a real privat
 
 ## Roadmap
 
-1. Refine first-run setup and Vault selection.
-2. Add safer GitHub private-repository setup and privacy verification.
-3. Improve backup history browsing and guided recovery.
-4. Add explicit model-provider authorization.
-5. Provide user-controlled import tools.
+1. Complete the NEXORA identity migration across release and community assets.
+2. Add GitHub Device Flow and verified private-repository provisioning without storing credentials in the Vault.
+3. Expand explicitly authorized model-provider connectors without weakening local-first defaults.
+4. Continue accessibility, localization and Windows packaging validation.
 
 The project will not add silent memory confirmation, automatic psychological labels, unrestricted AI file access, or default cloud collection.
 
 ---
 
 ## 中文概览
 
-Personal AI Profile 是一个**本地优先、模型无关、由用户控制**的个人 AI 上下文系统。
+NEXORA（知序）是一个**开源、本地优先、模型无关、由用户控制**的个人智能平台。项目原开发名称为 Personal AI Profile，现有仓库地址和兼容标识暂时保持不变。
 
 它不会让 AI 自动保存所有聊天，而是建立一条清晰的记忆边界：
 
@@ -421,8 +424,8 @@ Optional Public Export        经过选择、脱敏和人工确认的公开内
 ### 中文快速开始
 
 ```powershell
-git clone https://github.com/XY-code1/personal-ai-profile.git
-cd personal-ai-profile
+git clone https://github.com/XY-code1/Nexora.git
+cd Nexora
 python -m pip install -r requirements.txt
 
 # 在框架仓库之外创建私人 Vault

apps/web/index.html

@@ -3,8 +3,9 @@
   <head>
     <meta charset="UTF-8" />
     <meta name="viewport" content="width=device-width, initial-scale=1.0" />
-    <meta name="description" content="Personal AI Profile 的本地候选记忆审核界面" />
-    <title>Personal AI Profile · 记忆审核</title>
+    <meta name="description" content="NEXORA（知序）— 本地优先、由用户控制的个人智能平台" />
+    <link rel="icon" type="image/svg+xml" href="/brand/favicon.svg" />
+    <title>NEXORA 知序 · Personal Intelligence Platform</title>
   </head>
   <body>
     <div id="root"></div>

apps/web/public/brand/preview.html

@@ -0,0 +1,30 @@
+<!doctype html>
+<html lang="en">
+<head>
+  <meta charset="utf-8">
+  <meta name="viewport" content="width=device-width,initial-scale=1">
+  <title>NEXORA Brand Foundation</title>
+  <link rel="icon" href="./favicon.svg" type="image/svg+xml">
+  <style>
+    :root{--space:#07111f;--navy:#0c1728;--panel:#13243a;--cyan:#12d9f5;--violet:#906bff;--green:#30d6a0;--white:#eaf3ff;--slate:#8499b4;font-family:Inter,"Noto Sans SC",system-ui,sans-serif;color:var(--white);background:var(--space)}
+    *{box-sizing:border-box}body{margin:0;min-width:320px;background:radial-gradient(circle at 80% 0,rgba(144,107,255,.12),transparent 34rem),var(--space)}main{width:min(1180px,calc(100% - 40px));margin:auto;padding:64px 0 80px}h1,h2,p{margin-top:0}h1,h2{font-family:"Space Grotesk",Inter,sans-serif}h1{max-width:820px;margin-bottom:16px;font-size:clamp(3rem,8vw,6.8rem);line-height:.88;letter-spacing:-.07em}h2{font-size:1.25rem}.eyebrow{color:var(--cyan);font:700 .72rem "JetBrains Mono",monospace;letter-spacing:.18em;text-transform:uppercase}.lead{max-width:680px;color:var(--slate);font-size:1.1rem;line-height:1.7}.tagline{margin:34px 0 48px;color:var(--white);font-size:1.35rem}.grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:18px}.panel{padding:28px;border:1px solid rgba(132,153,180,.22);border-radius:20px;background:rgba(12,23,40,.8)}.panel.light{color:#07111f;background:#f4f8fc}.logo-wide{display:block;width:min(100%,520px);min-height:120px}.symbol-row{display:flex;align-items:center;gap:28px}.symbol{width:124px;height:124px}.light .mono{filter:brightness(0) saturate(100%)}.swatches{display:grid;grid-template-columns:repeat(4,1fr);gap:12px}.swatch{overflow:hidden;border:1px solid rgba(132,153,180,.22);border-radius:13px;background:var(--navy)}.swatch i{display:block;height:74px;background:var(--c)}.swatch span{display:block;padding:12px;color:var(--slate);font:600 .7rem "JetBrains Mono",monospace}.type{display:grid;gap:18px}.type strong{font-family:"Space Grotesk",sans-serif;font-size:2.4rem}.type p{margin:0;color:var(--slate);line-height:1.7}.type code{color:var(--cyan);font-family:"JetBrains Mono",monospace}.demo{display:grid;grid-template-columns:1fr auto;gap:18px;align-items:center}.demo button{min-height:46px;padding:0 20px;color:var(--space);border:0;border-radius:10px;background:var(--cyan);font-weight:800}.demo-card{padding:20px;border:1px solid rgba(18,217,245,.24);border-radius:14px;background:linear-gradient(145deg,rgba(19,36,58,.9),rgba(12,23,40,.9))}.demo-card p{margin:7px 0 0;color:var(--slate);line-height:1.5}.full{grid-column:1/-1}@media(max-width:760px){main{width:min(100% - 28px,1180px);padding-top:38px}.grid{grid-template-columns:1fr}.full{grid-column:auto}.swatches{grid-template-columns:repeat(2,1fr)}.demo{grid-template-columns:1fr}.symbol-row{flex-wrap:wrap}}
+  </style>
+</head>
+<body><main>
+  <p class="eyebrow">NEXORA / 知序 · Brand Foundation B1</p>
+  <h1>Intelligence, in your orbit.</h1>
+  <p class="lead">A future-facing identity for a local-first personal intelligence platform. The core represents owned knowledge; the orbits represent controlled connections.</p>
+  <p class="tagline">Your Intelligence. Your Data. Your Control.</p>
+  <section class="grid" aria-label="Brand assets">
+    <article class="panel full"><p class="eyebrow">Primary Logo · Dark</p><img class="logo-wide" src="./nexora-logo.svg" alt="NEXORA primary logo"></article>
+    <article class="panel light"><p class="eyebrow">Primary Logo · Light</p><img class="logo-wide" src="./nexora-logo.svg" alt="NEXORA logo on light background"></article>
+    <article class="panel"><p class="eyebrow">App Symbol</p><div class="symbol-row"><img class="symbol" src="./nexora-symbol.svg" alt="NEXORA symbol"><img class="symbol" src="./favicon.svg" alt="NEXORA app icon"></div></article>
+    <article class="panel"><p class="eyebrow">Monochrome · Dark</p><img class="symbol mono" src="./nexora-symbol-mono.svg" alt="NEXORA monochrome symbol"></article>
+    <article class="panel light"><p class="eyebrow">Monochrome · Light</p><img class="symbol mono" src="./nexora-symbol-mono.svg" alt="NEXORA monochrome symbol on light"></article>
+    <article class="panel full"><p class="eyebrow">Brand Color System</p><div class="swatches">
+      <div class="swatch" style="--c:#07111F"><i></i><span>DEEP SPACE<br>#07111F</span></div><div class="swatch" style="--c:#0C1728"><i></i><span>MIDNIGHT NAVY<br>#0C1728</span></div><div class="swatch" style="--c:#13243A"><i></i><span>PANEL BLUE<br>#13243A</span></div><div class="swatch" style="--c:#12D9F5"><i></i><span>ELECTRIC CYAN<br>#12D9F5</span></div><div class="swatch" style="--c:#906BFF"><i></i><span>NEON VIOLET<br>#906BFF</span></div><div class="swatch" style="--c:#30D6A0"><i></i><span>SIGNAL GREEN<br>#30D6A0</span></div><div class="swatch" style="--c:#EAF3FF"><i></i><span>ICE WHITE<br>#EAF3FF</span></div><div class="swatch" style="--c:#8499B4"><i></i><span>SLATE<br>#8499B4</span></div>
+    </div></article>
+    <article class="panel type"><p class="eyebrow">Typography</p><strong>Space Grotesk</strong><p>Inter and Noto Sans SC support clear, multilingual product communication.</p><code>JetBrains Mono · VAULT_ID / REVISION</code></article>
+    <article class="panel"><p class="eyebrow">Product Language</p><div class="demo"><div class="demo-card"><strong>Intelligence Core</strong><p>Local data remains protected. Connections require explicit authorization.</p></div><button type="button">Review access</button></div></article>
+  </section>
+</main></body></html>