Marketing leadership, built as software.
I run marketing strategy for a living — positioning, channel strategy, the unglamorous unit-economics math that decides whether a plan is real. Over the last stretch I've been encoding that work as Claude skills instead of keeping it in my head and in slide decks. What's here is the result: the actual working methodology, executable.
The test I hold these to is whether someone else can run them and get a defensible result. Not a plausible-sounding one — a defensible one.
| Repository | What's in it |
|---|---|
| marketing-strategy-sprint | Eleven skills that run a full strategy sprint: unit economics, target market, message, channels, and the plan and deck the client keeps. The flagship. |
| seo-audit-skill | A real SEO audit — Ahrefs plus a live crawl — with claim verification before anything reaches the report, and a document builder at the end. |
| marketing-copy-skills | Long-form direct-response advertorials, and a writing skill that strips AI-slop patterns out of a draft without flattening the voice. |
| claude-working-skills | Not domain skills. First-principles problem deconstruction, token-cost discipline, and session handoffs that survive switching tools. |
Anyone can write a prompt that produces marketing-shaped text. The hard problem is getting a model to refuse to invent — to run a facilitation session where it asks one question at a time and waits, to build a plan document that flags its own gaps in yellow rather than filling them with confident-sounding filler, to check a number against the API response a second time before putting it in front of a client.
That's most of what these skills actually encode. The frameworks inside them aren't mine — STP, April Dunford's positioning work, Storybrand, Owned/Earned/Paid, the Buyer Persona Institute's categories. Those are borrowed and credited. What's mine is the facilitation sequence, the scoring, and the discipline about honesty in the output.
Everything here is MIT licensed. Take it, fork it, tell me where it broke.
These skills are extracted from client work, so they've been deliberately stripped of anything client-identifying, and any brand palettes are neutral placeholders meant to be replaced with your own. If a design token or a logo slot looks like a stub, it is one — by design.