I enjoy turning ideas into digital products that are intuitive, visually clean, and built with real users in mind.

With over 3 years of experience, I combine UX/UI design and development to build conversion-optimized websites, e-commerce stores, and user-centered landing pages — using WordPress/Elementor, WooCommerce, Shopify (Liquid), and Blogger. I'm expanding into AI product design and AI agent workflows, applying generative AI tools such as Claude, Cursor, and ChatGPT across design, development, and growth marketing to accelerate delivery, while every design and implementation decision remains my responsibility.

📍 Surakarta, Central Java, Indonesia 🌏 Open to Remote Opportunities

• Led end-to-end UX redesign and conversion funnel optimization for an e-commerce honey brand, resulting in client-reported growth in online sales and improved landing page conversion (Lebahtani, 2022–2024)
• Redesigned user journey, navigation structure, and page load performance, improving overall site engagement and reducing visitor drop-off
• Redesigned service pages using a conversion-focused approach with on-page SEO integration, contributing to stronger qualified lead generation
• Designed and developed a full donation platform end-to-end, from Figma wireframes to WordPress deployment, with multi-channel payment gateway integration (Midtrans)
• Customized a Shopify Horizon theme storefront, building reusable Liquid sections and optimizing for responsiveness and usability using an AI-assisted workflow
• Delivered 10+ client websites and landing pages across e-commerce, services, and education sectors since 2022
• Actively expanding into AI product design and AI agent workflows, applying generative AI tools to design, development, and growth marketing tasks

Lebahtani.com — Honey Brand (SME) (2022 – 2024)

Redesigned website UX, product page layout, and end-to-end conversion funnel; improved landing page conversion through user-centered redesign and A/B testing; optimized navigation and page load speed to reduce bounce rate.

MPU Surakarta — Donation Platform (Aug 2024, 2-month contract)

Designed and developed a full online donation platform from Figma wireframes to WordPress deployment, with Midtrans payment gateway integration (bank transfers, e-wallets, QRIS) and a mobile-first responsive UI.

Fumatekno.com — IT Services (2023 – 2024)

Developed an SEO-optimized WordPress website using Elementor with emphasis on Core Web Vitals, page speed, and mobile performance; built conversion-focused service pages and implemented on-page SEO best practices.

Lurikprasojo.id — Traditional Indonesian Fashion (2023 – 2024)

Developed and optimized a WooCommerce store, improving product catalog UX, checkout flow, product discovery, and category navigation.

Self-Employed (2022 – Present)

Delivered 10+ websites, landing pages, and branding assets across e-commerce, education, and services industries. Managed end-to-end project delivery: UX research, Figma wireframing, WordPress/Shopify development, deployment, and client handoff.

Role: UI/UX Designer • WordPress Developer Tech Stack: Figma • WordPress • Elementor • Midtrans Overview: Designed and developed an online donation platform with Midtrans payment integration supporting multiple payment methods.

Role: WooCommerce Developer Tech Stack: WordPress • WooCommerce • Elementor Website: https://lurikprasojo.id Overview: Developed and optimized an e-commerce website, improving product organization, navigation, and checkout experience.

Role: UI/UX Designer • WordPress Developer Tech Stack: WordPress • Elementor Website: https://fumatekno.com Overview: Designed and developed a responsive corporate website with a clear information architecture for an IT solutions company.

Role: UI/UX Designer • Digital Marketing Specialist Tech Stack: Blogger • HTML • CSS • JavaScript • Claude • ChatGPT Website: https://lebahtani.com Overview: Led end-to-end UX redesign and conversion funnel optimization, contributing to client-reported sales growth.

Role: UI/UX Designer • Front-End Developer Tech Stack: WordPress • WooCommerce • Claude • ChatGPT Website: https://brainych.com Overview: Children's educational activity book platform with e-commerce integration for Amazon KDP titles.

Role: UI/UX Designer • Front-End Developer Tech Stack: Blogger • HTML • CSS • JavaScript • Claude • ChatGPT Website: https://seniortechsafe.com Overview: Senior-focused technology review site with SEO-optimized content and accessible, mobile-first UI design.

Role: UI/UX Designer • Shopify Developer Tech Stack: Shopify • Horizon Theme • Shopify Liquid • Claude • ChatGPT Website: https://viffoz.myshopify.com Overview: Customized Shopify's Horizon theme, developed reusable Liquid sections, and optimized the storefront for responsiveness and usability using an AI-assisted workflow.

Role: UX/UI Designer Tech Stack: Figma Overview: Full UX/UI case study — user research, information architecture, wireframes, and a high-fidelity interactive prototype for a tour guiding mobile app.

AI (2026)

• Gen AI Agents: Transform Your Organization — Google Cloud
• Preparing for AI-900: Microsoft Azure AI Fundamentals Exam — Microsoft
• Generative AI for Growth Marketing — IBM
• Google AI — Google
• ChatGPT: Master Free AI Tools to Supercharge Productivity — Vanderbilt University

UX/UI

• Google UX Design Certificate — Google
• IBM UX/UI Design — IBM
• Microsoft UI/UX Fundamentals — Microsoft
• Professional Figma UI/UX Design (Intermediate to Advanced) — Skillshare
• Figma Pro: Auto Layout, Components & Prototyping

Other

• Bitcoin Multisignature Programming — BlockU Academy

AI accelerates my workflow, while design decisions, implementation, and quality remain my responsibility.

Claude — WordPress & Shopify (Liquid) development, debugging, documentation ChatGPT — UX brainstorming, information architecture, content strategy, copywriting Cursor — Code generation, refactoring, HTML/CSS/JS

• Indonesian (Native)
• English (Professional Working Proficiency)

Portfolio: https://brainych.com GitHub: https://github.com/emfouzy LinkedIn: https://linkedin.com/in/emfouzy Email: emfouzy@gmail.com

"Great digital products are built by understanding users, solving real problems, and continuously improving through data and feedback."