Epic: Establish Validated Customer Personas #443

Epic

As a member of the ecosystem, I want a set of core customer personas that are well-validated to help in making design decisions for the product.

Description of work

Develop a robust template for customer personas. Using existing customer discovery data and new data as needed to identify core distinctions between different users that represent foundations for different personas. Using the customer persona template, create personas for each of the distinct user groups. Ensure that the personas are easily accessible.

Acceptance Criteria

See sub-issues for specific criteria