Epic: Create a Toolkit for Competitor Benchmarking #452

Epic

As a member of the ecosystem, I want simple tools to help me track and understand the competitive landscape.

Description of work

A toolkit with various lists, templates, and lessons learned will be created to keep track of the competition. The toolkit should provide support for benchmarking competing and complementary products and services, identifying market share of competitors, identifying growing trends amongst competitors.

Acceptance Criteria

See sub-issues for specific criteria