Epic: Create a Marketing Plan #453

Epic

As a member of the ecosystem, I want a plan that clearly outlines how the ecosystem will market the various launches of the product.

Description of work

A marketing plan with a clear executive summary. The marketing plan will include at least: 1) an analysis of the market size, growth, and trends; 2) an analysis of customers (e.g., personas); 3) an analysis of core competitors; 4) an internal analysis of ecosystem capabilities; 5) the identification of clear market segments; 6) identification of market positioning and messaging; 7) marketing goals and metrics; 8) marketing tactical plan; 9) marketing channels; and 10) marketing budgets.

Acceptance Criteria

See sub-issues for specific criteria