Monitor, Implement, and Improve the Marketing Plan #480

Epic

As an ecosystem member, I want to ensure the product is marketed well according to the marketing plan.

Description of work

Continuously monitor progress on, implement, and improve the marketing plan. Although not a primary focus in any given year, the marketing plan should be a constant guiding document that is followed to ensure that the product is adequately marketed.

Acceptance Criteria

See sub-issues for specific criteria