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Copywriting and content skills for Claude Code, Codex, Cursor — landing copy, copywriting frameworks, copy editing, cold email, email subject lines, content strategy, content briefs, brand voice, humanize AI phrasing, and PR outreach. 10 knowledge-first agent skills (Korean, MIT-derived).

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meshcode-ai/skills-copy

Copy & Content cover

License: MIT Skills Standard

Copywriting and content skills for Claude Code, Codex, Cursor — landing copy, cold email, email subject lines, content strategy, content briefs, brand voice, copy editing, AI phrasing removal (humanize), and PR outreach. 10 knowledge-first agent skills in Korean, distilled from open-source marketing playbooks (MIT: coreyhaines31/marketingskills, anthropics/skills brand-guidelines, blader/humanizer). Use them with meshcode desktop, Claude Code, Codex, Cursor, or any Agent Skills-compatible runtime for copywriting, content creation, email outreach, and brand-consistent messaging at agent speed.

Install

Download the zip → extract into your project's .meshcode/skills/ (keep the flat layout). Automatically exposed from the next session onward.

Who this is for

  • Founders / solo marketers — SaaS founders who need to write landing copy, cold emails, and newsletters themselves without a copywriter
  • Content owners — editors who must run strategy → brief → draft → editing consistently through delegation documents
  • Brand managers — people who manage voice guides and rewrites so the tone never drifts across channels
  • AI agent operators — users who want to equip Claude Code / Codex / Cursor with copy and content expertise

TOC

Skills

Skill Description summary
copy-copywriting Framework judgment — AIDA/PAS/BAB/OBJ/4U selection criteria, headlines, features→benefits, CTA. "copywriting", "headline writing"
copy-landing-copy Landing page copy — 3 hero elements, section order, message match, CTA. "landing page copy", "hero copy"
copy-copy-editing 3-pass manuscript review — structure/sentences/notation, weak-verb and repetition removal, defensibility checklist. "copy editing", "sentence polishing"
copy-cold-email First-touch cold email — the 150-word rule, 1 line of personalization, single CTA, 3 follow-ups. "cold email"
copy-email-sequences Email copy — subject lines, preview text, scan-structured body. "subject line", "email copy"
copy-content-strategy Content strategy — pillar selection, 80-10-10, channel matrix, 90-day calendar. "content strategy", "content calendar"
copy-content-brief Brief = acceptance spec — SERP gap, intent anchoring, 10 elements. "content brief", "writing guidelines"
copy-brand-voice Voice guidelines — 4-axis setup, per-channel tone variation, before/after rewrites. "brand voice", "tone & manner"
copy-humanize Removing AI boilerplate — opening deletion, rhythm mixing, specificity injection. "humanize", "AI phrasing removal"
copy-pr-outreach Press releases and journalist pitches — 5 news-value criteria, 5W1H lead, embargo. "press release", "journalist pitch"

Role separation

copy-copywriting handles framework selection (what to write), while copy-landing-copy handles the layout of a single page (where it goes). copy-content-strategy decides what to create, copy-content-brief turns it into a delegation document, and copy-copy-editing delivers the final verdict on a draft. copy-cold-email (1:1 first touch) and copy-email-sequences (1:N body and subject) are the two branches of email copy. Flow design (when to send) pairs with mkt-email-sequences in skills-marketing, and the SEO quality bar pairs with seo-content-eeat in skills-seo.

Hub & sibling repos

Use with meshcode

These skills are built for meshcode (free download — macOS/Windows):

  1. Open your project in meshcode
  2. In chat, ask "show available skills", then "install the copy skills" — meshcode fetches from this repo automatically, no git or terminal needed
  3. They appear in the next session and load only when a task matches, so installing all of them stays cheap

Manual alternative: download this repo's zip and extract into your project's .meshcode/skills/. Also works in Claude Code (~/.claude/skills/), Codex, and Cursor.

About

Copywriting and content skills for Claude Code, Codex, Cursor — landing copy, copywriting frameworks, copy editing, cold email, email subject lines, content strategy, content briefs, brand voice, humanize AI phrasing, and PR outreach. 10 knowledge-first agent skills (Korean, MIT-derived).

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