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Blended CPI, Install to Trial, acquisition cohort report, Meta trial conversions - #279

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Blended CPI, Install to Trial, acquisition cohort report, Meta trial conversions#279
yusuftor wants to merge 3 commits into
mainfrom
feat/blended-cpi-install-to-trial-charts

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@yusuftor

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Documents what shipped in superwall/paywall-next#3897 and superwall/paywall-next#3918:

New pages

  • Dashboard → Charts → Blended CPI — total spend ÷ all installs, mobile-only, weekly default, no-breakdown rationale pointing at the cohort report
  • Dashboard → Charts → Install to Trial — installs→trial rate, funnel position before Paid Conversion, mobile-only
  • Dashboard → Guides → Acquisition Cohort Report — installs + cohorted revenue windows + spend/CPI/trials/install-to-trial-rate per campaign/ad set/ad/country, API + MCP access, null semantics, environment behavior

Updated pages

  • Integrations → Meta Ads — trial→paid conversions now send the Subscription Start event with revenue (and why conversions pool into one event); re-save note for existing setups; hashed-country match-quality note
  • Charts index + MCP guide — new entries/bullets; nav updated

Verification

Every falsifiable claim was audited against paywall-next origin/main by a clean-context reviewer (25 claims checked; 3 corrected during review — installs-null scoping per dimension, country-signal coverage, and country-attribute precedence). Both implementation commits verified as ancestors of the production release.

Image handoff (placeholders in place)

Two SVG placeholders need real screenshots (charts are live in prod on any app with data):

  1. content/docs/images/charts/blended-cpi.svg → replace with blended-cpi.jpg: the Blended CPI chart, weekly view, some non-zero spend data
  2. content/docs/images/charts/install-to-trial.svg → replace with install-to-trial.jpg: the Install to Trial chart with visible rate line

When adding: JPEG, ≤2000px wide, update the two .mdx references from .svg to .jpg and delete the SVGs.

🤖 Generated with Claude Code

yusuftor and others added 3 commits August 24, 2026 14:03
Adds the two new chart pages shipped in paywall-next#3897 and documents
the acquisition cohort report (paywall-next#3822), which had no page at
all - including the four columns #3897 adds (trials,
install_to_trial_rate, spend, cpi) and the report's 0-vs-null contract.

Also adds the analytics bullet the MCP guide's 'What you can do' list was
missing entirely.

Review highlighting is still in place; screenshots for both charts are
SVG placeholders pending real captures.

Co-Authored-By: Claude Opus 5 <noreply@anthropic.com>
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