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Owner decisions from the 2026-10-09 keyword research.

• D21 amended (in place): a capped set of format-conversion pages is now allowed. Each must clear ~100K/month on Google and show real volume on Bing, be a conversion CapyResize does in the browser today (no HEIC; no .ico/SVG page until the tool handles them), open CapyResize on a real preset with its own copy and guide, and ship in batches of at most four with ~4 weeks of Search Console data between batches. First batch: /png-to-jpg, /webp-to-png, /jpg-to-png, /compress-image. No exhaustive matrix.
• D46: its open items marked resolved (format pages; CapyTone palette-from-image), pointing at the build brief.
• D47 (new): before building a new tool or page, look up its phrases in both Google Keyword Planner (All locations) and Bing Keyword Research, record both, and name the target phrase and volumes in the PR. Why: the engines disagreed by ~50× on /wifi-qr-code-generator and /favicon-generator.

The build list itself is in docs/research/seo-build-brief-2026-10-09.md (owner-local, gitignored by the 2026-09-15 owner decision on research handoffs).

Docs only.

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