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Deliverable 3
The logo is a shopkeeper's store because the principal objective of the page is to bring the page to him, bring quality and growing of the store across the webpage and each functionality.
The colors of the store, with green hues, were chosen to reflect the freshness of the products, inspire confidence and also a sense of sustainability and economy.
There is nothing better than knowing that that little neighborhood store, the one you go to with so much confidence, and the one you are so fond of, is just a few clicks away. This is expected to inspire in the buyer a feeling of familiarity with the website.
